New Uniform Air New Zealand of designer Emilia Wickstead Laden with meaning

The IE Faitaga, a skirt or kilt traditionally worn by men, will be tested by the members of Pasifika’s crew. The tropes of Kiwi-Ana as “Sollo always on a cake”, “Gidday” and “Sweet As”, scribbled through the current Air Nz uniform jacket designed by Trelise Cooper in 2011, will be permanently withdrawn.

Cooper’s uniforms exploited the country’s sense of humor, which was also evident in the Air Nz security videos that landed as short comedies films (the website the airline assessments ranked the airline the safest in the world for the second year of running), but Wickstead prefers to speak them alone.

“I wanted our national airline he felt really sophisticated,” says Wickstead, who moved to Milan from Auckland when he was 14 with his mother of fabric design, Angela Wickstead. After studying at the prestigious Saint Martins Central School in London, he showed his first collection at London Fashion Week in 2011.

“This uniform must be worn for, we hope, more than 12 years old. Everything we do as a brand means making the women who have strengthened, strong and high feel. I felt it was my job with this uniform.”

The only playful touchful touchful touch allowed was the Tui collar on shirts, inspired by a native bird. It is a shorter and more refined vision of the Arch of Pussycat and a nod to the tie on the uniforms of the Air New Zealand designed by Yves Saint Laurent for Christian Dior in the 1960s.

“I also love that Tui is a messenger bird in the stories,” says Wickstead.

He loaded the uniform designs with meaning, from a coating for feather jacket that recalls the traditional Maori cloaks to the Kiwi feather embroidered on the cuffs of the pilots. The only serious suggestion of the managers was to use the purple color.

Realizing that the wrong shadow of the viola could bring the dinosaur or the bad Disney Ursula from Barney with Barney The small siren, Wickstead insisted on a royal shadow.

“I said that if I’m purple, I’m doing this shade of purple,” says Wickstead. “I feel that the shadow of purple for a uniform must feel responsible. He must feel timeless.”

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“In New Zealand we talk about feeling very premium, be strong and feel noticed. For me, the shadow of Purple does it.”

The uniform will be tested by next month staff, before being launched next year.

Wickstead has already won some members of the reluctant staff.

“A pilot took a look at our double -breasted jackets and immediately said he couldn’t wear one. After trying it, he realized that there was no going back.”

For Wickstead he returned to the London drawing table for next fashion week. When he was asked whether to design the uniform Air Nz was his biggest challenge, his always present smile halved.

“You just try to put a pre-collection together. This was a joy.”

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