From Nike to Apple: which US brands could be affected by Trump’s rates and what’s at stake? | Trump rates

Donald Trump’s “liberation day” tariff war is so far he swept via trillion with a market value of companies listed on the stock exchange, with the border fees wide open up to 50% Ready to cause chaos on companies around the world.

The global brands based in the United States from Nike to Apple have undergone some of the heaviest falls in the price of shares and the market value, while investors react The fears of the price increases and potential slowdown in consumer expenditure. Here we examine some of the most exposed industries and brands.

Technology: Apple and Amazon

Asian countries are a leading target of Trump rates, led by China, which has been slapped with a rate of 54% on imports in the United States, pushing a route on technological stocks, which rests heavily on the region for components for their products. China quickly soldwith rates of 34% on US goods.

Apple, the most precious company in the world listed on the stock exchange, has experienced a decrease in market capitalization of over 300 billion dollars (£ 230 billion) on Thursday in the worst drop of one day from 2020 to fear that the rates will significantly increase its costs and increases in fuel prices for products such as its iPhone.

Apple produces most of its hardware in China and two other main production hubs, India and Vietnam, have been affected with tariff rates of 26% and 46%.

Other mega-valor “magnificent 7” mega technological companies have suffered similarly. Amazon, a leader of goods imported from all over the world, has been stripped of almost $ 190 billion in market value.

The sellers based in China have a market share of over 50% on the market of third -party sellers of Amazon, according to Marketplace Pulse.

Bank of America analysts consider rates as a “negative sector” for e-commerce.

However, the bank added that large -scale players, such as Amazon and Ebay, are able to better replace sellers and, if prices increase globally, they could benefit while collecting a commission on the total sale price of an item.

Nvidia, a crucial market leader’s production chips for the boom in artificial intelligence, has lost $ 210 billion from its market evaluation on Thursday after Trump has set a 32% rate on imports from Taiwan, where he has the main semi -condemned production plants.

On Friday, the price of Apple shares dropped by 3% to the opening bell, Amazon went down by 1% and Nvidia started the day with a drop of almost 6%.

Fashion: Nike and Gap

The prices of the features of Nike Jordan Sports Shoes, Levi’s Jeans and Gap Clothes probably get up in the United States while Trump’s rates hit the Asian factory centers that are the basis of the global clothing sector.

Nike’s market value has undergone a success of $ 13 billion on Thursday, despite its efforts to reduce production in China in recent years.

Last year, the factories in the countries heavily affected by Vietnam, Indonesia and China rates produced 95% of all the footwear of the Nike brand.

The rated rates in many leading clothing manufacturing countries also threaten significant increases in the costs of the supply chain of everything, from suits to sweaters.

Almost 60% of all Nike brand clothing was produced in Vietnam, China and Cambodia last year.

However, with almost 60% of the total Nike sales from outside the United States, the sportswear company has a little isolation from A potential US recession.

Gap, whose largest country of suppliers is Vietnam, was one of the largest fouls among the shares listed in the United States with its actions that closed more than a fifth Thursday. Levi’s shares collapsed by almost 14%, while Under Armour decreased by 19%.

On Friday, the price of the Nike shares dropped by an additional 4% at the beginning of the trading, GAP dropped more than 2%, Levi slipped by almost 5% and Under Armour collapsed by more than 7%.

Journey: Boeing and Disney

The fears that the Tit-Per-Tat tariff war could trigger a global recession and a slowdown in consumer expenditure meant that the travel sector was also hammered by a sell-off of investors.

Boeing was among the greatest failures of Wall Street and the actions of the plane and aerospace manufacturer collapsed by more than 10%, since Trump taxes bring to an end to 45 years of production almost without tariffs for the sector.

The end of an agreement of the World Commerce Organization (OMC) struck in 1980, which opened the path to the exports of US commercial jets in Europe in particular, means greater production costs transmitted to customers of airlines and, ultimately, ticket prices for consumers.

Boeing is the largest US exporter per value in dollars, exporting about 80% of the commercial airplanes that builds.

Norwegian Cruise Lines was one of the greatest falsehoods of the ‘P 500, down more than 16%, for concerns about a drop in consumer spending on international travel.

Cruise companies including Carnival, Royal Caribbean, Viking and Lindblad have lost almost $ 10 billion in market value combined on Thursday.

The largest entertainment company in the world, Disney, which manages themed and cruises parks, was also one of the largest bankruptcy fouls among the Dow Jones shares down almost 10%.

Friday, Boeing went 9% at the beginning of trading, Norwegian Cruise Lines sank almost 8% and Disney decreased by 3.8%

Finance: Amex and Goldman Sachs

Although the rates are collected on the products and not on the services, financial companies have also been affected. Experts fear that the large border fees of Trump and the retaliation moves by targeted nations are adding to the risk of a steep global recession and a recession in the largest economy in the world.

The shares of the American Express credit card company decreased by almost 10% since investors have reacted to companies closely related to the shopping and credit of consumers.

Amex is much smaller than its global rivals listed in the United States-Visa shares have decreased by 2% while Mastercard has decreased by 3%-but has a strong exposure to US consumers.

Almost half of the cards issued by Amex in 2021 were in the United States, according to the statistics of 2021, the last year that Amex published regional divisions.

The actions of the Goldman Sachs investment bank, which at the beginning of this week described large rates as a “growth shock” that will affect US consumers, have decreased by almost 10% on the fears that the merger and the acquisition could slow down while companies reduce investments. The shares of his rival Morgan Stanley decreased by 9.5% Thursday.

Friday, American Express started the day in less than 6.4%, Goldman Sachs collapsed by 7.6%and Morgan Stanley fell by 7.9%.