After dominating the television, Netflix is ​​putting their eyes on the games, with the aim of using smartphones as a controller

“We have to balance a sufficient variety to offer entertainment for a huge audience, despite having enough attention to become really good in the things that Netflix can do better,” he said.

“Going forward, we are really concentrated on four key areas where we think we have a competitive advantage.”

Lists those areas such as children’s games, narrative games, games for large and recognizable parties and franchises.

The other large road block is that Netflix games are generally not available on TV. You have to download the games from your phone app store and then access your Netflix account. But the largest industry has already worked on a solution for this for years.

The most important example is Microsoft’s game pass, which allows you to install and play the games included in the subscription locally on your console or stream them from Microsoft’s servers, on the internet to any device. Netflix is ​​already testing a streaming of similar TV games, with the user’s phones that act as controller, in some countries.

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Some observers in the sector referred to the game pass as to the Netflix of the games, and it is clear that Tascan wants to recover that title.

“We are not yet the Netflix of the games. But it is exactly where we are directed. Later this year you will see the games launched on TV in several countries, so we will be able to be where they are 70 % of Netflix spectators,” he said.

“The opportunity for TV games is growing in scale as latency and broadband improve. Someone will come soon, why shouldn’t it be Netflix?”

Microsoft already offers a streaming game passage directly to some TV models, but Tascan said that 700 million people display the content globally through a Netflix app, which could be a huge advantage if the game streaming was lit with an update.

Of course, existing players including Microsoft and Sony already have access to a huge catalog of games, but Netflix is ​​observing the most casual and traditional markets. He recently announced a welcoming Sim Life Open World of Cozy Fox (which he acquired in 2022), which will allow many subscribers to build houses and villages while leaving together. And Tascan said that the long -term goal was that the games on Netflix would be as films and shows: instantly accessible at any time on any device and you could resume where you interrupted.

“You will start seeing more about what we are talking about by the end of the year, but we want to create new types of experiences. The use of your phone as controller opens so many creative doors. Think about swinging a golf club or a torch in a dark and frightening space and by combining that innovation with some members of our members. Think of the evening in the family, the sofas games, the experiences of network and experience.

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“Netflix has all the ingredients to guide real interruptions and innovation. We want to be the place where the creators come to tell stories that transcend the means. Imagine having all your entertainment, the characters you love, the worlds you know, all in a place, shared with the people you like with. This is the future we are building.”

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