Australian wine industry largely unscathed
The American treasure division provides about 36 % of the group gains but, above all, about 85 % of the wine that sells in the United States is produced there.
Most of those wines are sold under his luxury labels, Daou, Frank Family Vineyards, Stags’ Leap, Beringer and Beaulieu Vineyards. The remaining 15 % of US sales is imported into bulk and bottled and sold under 19 crimes and matua labels.
Boss of the Treasure Wines Tim Ford.Credit: Eamon Gallagher
“The treasure does not provide that these measures have a material impact on its business,” said the company in an ASX declaration.
The Australian market is better positioned than its European counterparty, which is facing higher rates. Geber says that some Canadian winemakers have even discussed to pull American bottles from the shop shelves. The situation recalls the recent rates that China imposed on Australian wines.
“We ordered this … [but] These rates of 10 % are not at all harmful as the recent experience we have just experienced with China, “says Geber.
Loading
“America is the third largest country for exports for Australian wine. But if you put it in perspective, China is three times the value of America,” he says. Wine Australia estimated that continental China spent $ 907 million in Australian wine in 2025, compared to 325 million American dollars.
As for the impacts that these ads could have on the internal market? Geber states that “liberation day” highlighted the need for a traditionally slow and adaptive traditionally slow industry.
“It takes years to produce a bottle of wine. And it takes years to cultivate vineyards … the wine industry, given its agricultural nature and the way in which the wine is made, is not an industry with the fleet and agile,” he says.
“However, the lessons of the last eight years of activity in general have taught all of us that new and different environments are checking quite quickly … it must be at the top of the corporate strategy to be agile, flexible and react quickly.”
Cut the noise of federal policy with news, opinions and analysis of experts. Subscribers can subscribe to our weekly newsletter within politics.
