Market pastry, from the biscuits to the supermarket: inclusiveness for everyone
Is called Pastry And it is a “Microbiscottifice” included born in Osimo, in the province of Ancona, for provide children with disabilities with a path of job placement, specifically linked to the world of biscuits and leavened. It all started seven years ago – and the most attentive to the theme will not have escaped the initiative, now rather known -, but now a further step has been taken: Since March 1, the Cooperative also manages the Market pastry At the Cargopier shopping center in Osimo, where eight boys have already been hired.
The ingenious idea
“The adventure began by chance,” says Jacopo Corona, one of the founders. «The Coal supermarket chain, rooted in central Italy, has contacted us in December. At the beginning they had an ambitious project, gourmet – a high -end format inspired by the first Eataly -, born in 2021, but which had not taken off as hoped for. The decision was made: closing at the end of 2024. But a twist changed everything. Someone on the Board of Directors had the intuition to contact us, proposing to transform that space – 450 square meters dedicated to sale – into something new. We accepted the challenge, fascinated by the idea of creating a meeting point between large retailers and neighborhood shop. The shelves remained, but a central button is added: A bar, a gastronomy corner for fast lunches and an area dedicated to aperitifs. The butcher meat instead gave way to a Didactic laboratory, where we organize inclusive and open cooking courses to allin collaboration with the realities of the territory “.
The new way of shopping
Here you come to meet, in short, drink and eat something, shop. “Ours is a project that goes beyond simple sale,” confirms Corona. «It is a place of sharing. We have created an inclusive environment, where part of the staff is made up of people with disabilitiesBecause we believe in the value of the collective company and in the strength of the community. And at the heart of everything there is cooperation: we, pastry, are a social cooperative; While Coal is a large -scale distribution cooperative. We united forces in one joint ventureBut the management of the store is entirely to us “. And here, the nice idea of Include products made by other Italian inclusive realities in the salelike fresh pasta of Toilet – who gives work to autistic boys – or the jams of the San Michele Arcangelo Cooperative, who inserts people with problems of dependence and with psychic disabilities. “This is an integral part of our vision,” continues Jacopo Corona. Being responsible for a supermarket, we find ourselves managing a wide range of products, such as pasta, sauces and preserves. It seemed natural to us to give space to other cooperatives that share our values. In this way, we enrich our offer with products that have a social purpose, supporting other cooperatives and promoting inclusion “.
An exemplary model
