The cats of the Sacramento river abruptly end the “Gold Diggers” campaign: “Our approach was wrong”
After issuing a video on Thursday by promoting the “Golden Diggers” as an alternative identity of the team, the cats of the River Sacramento canceled the campaign on Friday.
“Our recent marketing campaign for an alternative identity has clearly lost its mark,” said the Triple-a of the San Francisco Giants team in an e-mail a Escape. “Our intention was to refer creatively to the rich history of Sacramento and the Golden Country, but our approach was wrong and we are sorry for the error. We will no longer use this identity.”
The team eliminated the video, which presented two women in Sacramento with signs of dollars who flashed in the eyes seeing a player, from his accounts on social media after having faced a repercussions for “tropes of the era of the 1950s about women who only see signs of dollars when they measure men” are measured ” Review of the video now deleted. The team is also removed a page Information on the “Gold Digger” campaign from its website.
The original plan was for the team-which currently shares his home, Sutter Health Park, with the athletics-light-of the uniforms of Diggers Gold in black and gold five times in this season, starting from a game on April 19 against the API Salt Lake bees.
“Inspired by the regional history of California gold racing, this new identity offers a connection with the significant impact of this era in which Sacrament has grown as the nearest main city at the Golden Fields,” said the Cats river in A press release sent to the Ape Sacramento.
The team faced criticism when he leaning on what he called “playful and brazen elements” of his short alternative identity, which caused the nerve to the river cats instead of gold.
(Photo of Sutter Health Park on March 23 during an exhibition game between the cats of the River Sacramento and the giants of San Francisco: Scott Marshall / Getty Images)
