The purchase of the Canadian is a question of pride for buyers. For the main food chains, it is an opportunity
The Canadian Buy movement has arrived in the main food stores in the country. You have probably noticed labels with bright red maple leaves, important displays stacked with Canadian products or promotional flyers that advertise local objects.
“All the best things have always been done here. Everything we had to do was watching,” he proclaimed a recent Canadian Canadian spot from the Sobey supermarket giant
Buyers only want to find Canadian products right now, and some are willing to rub the labels or look for the objects themselves – but this could grow old, fast, said Tandy Thomas, associate professor of marketing at Queen’s University.
The grocery stores in the rescue: “It will be imperative to the longevity of this,” he said. “Because if it is difficult, if every decision requires three minutes in the grocery corridor to really try to decipher the labels, consumers will not be able to do it. It is too big.”
The main food retailers of the country have all implemented new marketing strategies in recent weeks to satisfy a new demand for Canadian products – and with increases in the prices involved, they are betting on a reputational restoration after years of dispute between buyers and consumers have reached a boiling point last year.
Loblaws Priming Shoppers for increases in tariff prices
Loblaws is triggering its buyers for the most expensive shopping while the commercial war takes place, announcing this week He will add a triangular “T” label to archive articles that according to him will be more expensive because of the rates. As soon as the rate goes, also the increase in prices, according to the company’s website.
The CEO per Banca explained in a LinkedIn post last week the company would do more to highlight Canadian products in the shop, in promotions and flyers and that buyers would have the opportunity to exchange an object for a Canadian manufacturing version in PC Express, the company’s online delivery platform.
The company “also offers points for Canadian products”, but it is not clear whether these products now qualify for an optimal higher reward than PCs than those previously. CBC News contacted Loblaws for an interview and a declaration and has not awakened.
The Sobeys spokespersons (who shares the Madre Empire company with Freshco, Safiway and Iga) and Metro have not given news of the CBC an interview, but said they made more efforts to highlight local and Canadian products and make them more visible to customers in the store, online and in marketing material.
But they are not always doing well. A recent CBC News Investigation Found a Sobeys in New Scotland had labeled the maple syrup of the House brand with a red maple leaf, but had not done the same for other Canadian maple syrup brands. The same investigation has noted other discrepancies, such as a maple leaf on the products of brands owned by foreign companies, but not on brands entirely owned in Canada.
Do you want to “buy Canadians” at the supermarket? It could be more complicated than you think, like Jim Kreski, residing in Windsor, has discovered a recent trip to a local fresh shop. Reports Dalson Chen.
The Canadian food inspection agency told the CBC News in an E -mail of having seen “an increase in complaints relating to country requests of origin on food labels or advertising” in the last month, indicating that some expert buyers have become more aware of the labeling. After a total of five complaints presented between November and January, 23 complaints were made only in February.
A spokesman for the agency, which regulates food safety and labeling, said that he is reviewing the complaints but that it is too early to say if any of them violates the food laws of Canada.
A reputational restore after summer boycottages
Some retailers are probably raised that they will get a break from being the subject of anger of consumers after the boycott induced by inflation were directed to Loblaws, Sobeys and Metro last summer, said Tim Dewhirst, professor and senior research in the public marketing of the Gordon S. Lang School of Business and Economics at the University of Guelph.
The Canadian movement Buy represents an opportunity for the main food stores “to be seen as good company citizens”, he said, especially as movements of focus – for some, but not all – from one boycott to another.
“In many ways, people’s anger has been widespread or redirected to American brands, but more in particular the decisions and threats from the president (Donald) Trump and his administration,” he said.
But Dewhirst also stressed that consumers have a long memory. When inflation was conceded two years ago, buyers accused the main food rays prices During a crisis of convenience. Their managers denied him, but the experts told CBC News at the moment Inflation would give them coverage to increase retail prices.
Several readers have recently written to CBC News saying that they are concerned that food retailers will understand the costs related to rates and increase prices more than necessary.
“With geopolitical tensions and the threat of rates and so on, this is expected to involve an increase in prices,” said DeWhirst. “And we have observed in the past, in particular (because) of the lack of competition that exists among the groceries in Canada, that there are opportunities potentially for the reduction of prices or the charges of profit.”
Calgary Grocer adopts a different approach
Mike Soufan, owner of the Calgary Freestone grocery wholesaler, said that a small part of his clientele asked to be addressed to Canadian products during shopping in his shop. But he has no intention of launching a marketing blitz to highlight those products: he will leave him to the shopping giants, he told CBC News.
“Many people ask if it is a Canadian product,” I’m not buying “, but I think they are in the minority. Other people don’t care. They only worry about the price,” he said.
While commercial uncertainty continues between Canada and the United States, many ManitoBans are trying to buy multiple Canadian products. But how convenient is patriotism to the grocery store? Matt Humphrey by CBC discovers it.
Soufan said he wanted to share the cost of the rate with his supplier and his trucking company to keep prices for consumers low.
Shop imports produce from the United States and other countries such as Mexico and Peru, as well as the supply of products at national level and is more worried about importing food with a weak Canadian dollar than a tax on goods is.
The current23:40Could vertical agriculture reduce Canada’s need for the production of the United States?
With a large push to buy Canadian and vertical agriculture, it could be a way to grow leafy vegetables in the fantastic winter and reduce our dependence on us products. We look at how vertical agriculture works, what costs and if it can actually be reduced to help feed the Canadians.
He recognized that he was supposed to contract with suppliers and cut the expenses in the shop to compensate for a 25 %rate. But he said he would not join the main groceries in their push of Canadian marketing.
“I’m not playing that game,” he said. “I’ll let people make their choice.”
