The secrets to the success of streaming service HBO
That decision is rarely his, despite being one of the most powerful managers of Hollywood (and therefore in the world of television). Instead, it is up to the creative forces behind those shows: “especially when you talk about successful shows like The white lotus [Mike White]OR Succession [Jesse Armstrong].
“Succession It was very much the decision of Jesse. This was thus felt that it was the story he could tell. He wanted to keep him at a high level and did not think he could continue to tell stories at the level he wanted … but he knew that if he had come to us and said: “I want to make a fifth season”, we would say “ok”. “
‘In the story of Hollywood, there has always been a little thrust between art and trade. I don’t think it should be mutually exclusive. “
There is more competition than ever to continue producing in the streaming era. In Australia, Max enters a market with Netflix, Disney+, Stan, Amazon Prime Video, Binge (HBO Show is moving from Binge to Max), Apple TV+ and Paramount+ all competed for subscriptions, which is why Studios tend to continue sucking a series when they are successful. (Stan and this masthead are owned by nine entertainment.)
Kendall Roy (Jeremy Strong), Roman Roy (Kieran Culkin) and Shiv Roy (Sarah Snook) in succession.Credit: Foxtel/Hbo
White, the creative brain behind The white lotus, He has already designed ideas for a fourth season and has ideas for more, says Bloys.
The commissioning of content is a delicate balance in an era of mass culture, in particular with greater requests for financial returns and greater attention to the “IP” content (intellectual property). The result is Disney Pumping Out Star Wars Disney+or Amazon recently purchasing the creative control of the James Bond brand, so they can no doubts about a spin-off Miss Moneypenny, for example.
Mike White (left), the creator, director and writer of the White Lotus, has many other seasons in progress, says Casey Bloys.Credit: Ap
Even more at the bottom that road are great budget films Tetris, Mario OR Barbie. HBO has several game of Thrones Spin-off in the works and one of its most successful current shows is a video game remake, The last of us.
“You must have the right combination of originals, Pi, films, television programs, library. Always try to balance and find the right programming combination that will bring people, not only to make them register, but to stay,” says Bloys.
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“It is not practical to expect you to have a wall wall Dragon house OR Last of us, From a budget point of view, or a production point of view, because these shows are so large, […] You are not always in the mood for a giant and huge show. Sometimes you want something lighter or you want something less commitment.
“In the story of Hollywood, there has always been a little thrust between art and trade. I don’t think it should exclude each other.
“And only because it is IP content, it does not mean that it cannot be good or vice versa,” he says.
The last star of the United States Bella Ramsey at the Australian premiere of Sydney on Wednesday.Credit: Peeters Wolter
“The last of us could be considered an IP show, while White lotus It is completely original. Both were extraordinarily well reviewed and it is hoped that they will be recognized by Emmy this year, since they were the last time they aired. “
Show business is also a business of bankruptcies, says Bloys, when he was asked how he deals with commercial flops and critics like The idol, Created by Pop Star the Weeknd.
“I don’t think it’s good to sit and get tired.”
Max’s entry presents a new serious challenger in Australia. It also houses titles such as the universes of Harry Potter and DC, as well as the HBO Back catalog, including acclaimed shows such as The soprani AND The thread.
It is not worthwhile to get storm on the rare HBO flops like the idol, says Bloys.Credit: HBO
Bloys says that the study has seen many competitors over the years, but this does not change the way they do shows.
“I was here, and it’s 21 years old, and returning over, there has always been someone. It was showtime, it was FX, it was Netflix, it was Amazon, it was Apple, and all those services made good shows, great shows and bad shows,” he says.
Even if he could see the British exports of Netflix Baby Reindeer, And more recently, Adolescence, On HBO, he admits, the key to success is to always try to evolve its content, so far a successful strategy.
“If I think back to when we did game of ThronesThere were many questions. Do you remember the term “swords and sandals”? Is it a HBO show? “
Questions were also asked about Lena Dunham Girls, and later Euphoria, Both faced by young women. Girls Features on almost every list that talk about the best shows of this century.
“As long as we continue to keep the promise of the HBO brand … as long as we continue to do so, you cannot worry too much about what others are doing.”
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