What fashion group Country Road isn’t struggling to sell
“Part of that growth really came from perfecting it and cutting the tail of all the little things that have not really added up to a long time.”
Albert Park’s New Country Road Home Store, Melbourne.
Founded in Australia in 1974 by Steve Bennett As a women’s shirt activity, Country Road was purchased by Myer and listed on The Asx in 1987. The parent Woolworthh Holdings (no connection with the Australian supermarket) has owned a control participation since 1998, acquiring the entire activity in his purchase by David Jone $ 210 million.
Last May, CEO of the Country Road Group Raju Vuppalapati came under fire for the management of internal complaints After some staff accused the executive Executive Maliki of sexual harassment and bullying.
Woolworth Holdings involved an external consultant to investigate how the complaints were managed, concluding that further reviews of the management of complaints and internal processes were needed. There have been disciplinary actions against some employees, although the company has refused to comment further.
After extracting Country Road Group from David Jones-I two groups had shared spaces for offices and back-end-end-woolworthh Holdings infrastructures led a “significant renovation to reconfigure its operating model and restore its structural economy as an autonomous company”, according to company documents.
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The turbulent period for the fashion dealer has also triggered the departure of a series of senior manager. Elle Roseby, who led the Country Road brand, has since united the ADAI for business.
In the meantime, fashion retailers are challenged by lower pedestrian traffic and consumer spending respond with Markdown and higher promotions.
The replacement of Roseby, Helen Wright, started his new role as CEO last week. Wright has returned to Australia for the role after decades in Europe and the United Kingdom, leader of luxury brands including the Italian luxury shoes brand Sergio Rossi, Fendi, Karl Lagerfield, Anya Hindmarch, Ralph Lauren and others. It was not available for a comment.
A replacement is sought for VUPPALAPATI, which should leave the company, The Australian Financial Review He reported. This masthead does not suggest that the awaited exit of Vuppalapati is linked to the management of complaints.
There are more than 650 country shops in Australia, New Zealand and South Africa.
The Home -wares division, which in 2019 represented 8 % of the overall sales of the Road Road brand, grew to 12 %. “All categories are still growing,” Symonds said, and the group intended to widen the imprint of the clothing store.
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